The artist known as Juice is one of the most provocative singers in Armenia, a young, vibrant star as one would put it.
Juice is a young and very promising singer, who composes music herself, perfectly dances and sings in different styles.
For some time she worked as a solo back-vocalist of famous star of Russian pop music Irina Alegrova and successfully performed in many countries with her.
European show business was also interested In Juice. Famous clip maker Anthony Hayskamp suggested recording of three cover-versions on the songs “Unchain My Heart” (Joe Cocker), Not That Kind (Anastasia), Play (J. Lo). After recording these songs Anthony showed them to famous musical producer In Nederland: Menno, who suggested Juice recording first single based on the song “Lover”.
Song “Lover” was recorded in the city Apeldorn and was sent to the European Court of listeners in radio of talents “Ongekendtalent TOP-40”. For a week song “Lover” without any advertising hit the TOP-40 for 26th place. Since then, Anthony Hayskamp decided to shoot a music video for this song. Video was shot in Amsterdam and presented to the record-company SONY BMG in Italy, Milan.
They suggested concluding a contract for promotion, after the record of album. A proposal was received from Japan “RED BULL” Record Tokyo for release of the single of song “Lover”. But as the album hadn’t been recorded yet the proposal was temporarily postponed.
Composer John Bagramov who composed songs for such stars of Russian show business as Valeria-songs “Gasnut Obloka”, “Pyorishko”, Stas Piekha “Inache”, Ivanna “Beliy Dim” suggested recording a duet with popular star of Armenian pop music Arminka.
So the song “True Love” was born, for which a promotional film “MAKING OF “TRUE LOVE”” and music video were shot.